Erin Waddell

ERIN BUSINESS HEAD SHOTS-Medium_CropErin began her career as an accountant in the corporate finance field. While helping others through challenges associated with business growth, Erin discovered her passion for change leadership. Her outlet for this passion over the following 15 years was project and program management, during which time Erin obtained her Project Management Professional (PMP) designation.

With project work spanning 15 industries in North America, Mexico, Europe, Asia and Africa, Erin soon discovered a universal truth: all organizations face similar challenges and barriers to implementing change. Another pattern also emerged. While busy celebrating the successful conclusion of yet another project, she saw that her client’s employees appeared frustrated and overwhelmed by how the changes were impacting their daily lives. It became clear that traditional on-time, on-budget delivery models were no longer enough in an increasingly democratic business environment. These observations were the seeds for Erin’s ‘change philosophy’.

She was determined to find a better way. Erin continued to develop her skills and upon completion of the Master of Arts in Leadership at Royal Roads University, she stopped managing projects altogether. Her focus shifted to coaching business leaders, project managers and teams, enabling them to embrace change, align goals, think creatively and achieve results.

Today, as a Professional Certified Coach (PCC) and member of the International Coaching Federation, Erin focuses on practical leadership development. Either through one-on-one sessions or learning workshops in personal or virtual, Erin works with executives and leaders, helping them develop the leadership competencies needed to deliver on organizational strategies.


  • Oil & Gas/Seismic
  • Pipeline
  • Engineering
  • Education
  • Utilities
  • Health Care
  • Financial Services
  • Telecommunications
  • Software Development
  • Agriculture
  • Manufacturing
  • Provincial and Federal governments
  • Not-for-Profits
  • Consultancies

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What clients are saying:

“extremely open and flexible”
“thoughtful, insightful and inclusive”
“passionate and energetic”
“balances intellect with practical advice”


Assessment Tools

Erin employs more than 30 different assessment tools in her practice. A representative sample is listed below.
Building high functioning teams is hard work. This survey provides a snapshot of team strengths and blind spots so that team members can make a collective decision on what to work on in order to create a more enjoyable and productive work environment.

Leadership Intelligence 360 Surveys for Executives, Business Leaders, Team Leaders, and Individual Contributors. These surveys measure the most important leadership competencies and include a special derailer section to measure those behaviors that are detrimental to leadership success. This package includes two working sessions with your coach to debrief the feedback and develop your personalized action plan for success.

Learn, experience and measure your own unique style of creativity. Discover how people and teams can learn to synchronize their different ways of thinking, respect differences and work together much more innovatively and enjoyably.

Grow and develop from a place of strength instead of weakness. This exercise will help you understand your best self from past performance, synthesize your strengths and develop an action plan to get you where you want to go.
The Career Interest Profiler can help you understand your career interests. Your coach can help you match these to a variety of occupations and guide you through the career planning and transition process.

DiSC is a quick tool to help you better understand yourself – and others. DiSC is uniquely based on observable behaviours which helps you use practical tools to strategically choose your communications style when leading and working with others.

DiSC is a quick tool to help you better understand yourself – and others. DiSC is uniquely based on observable behaviours which helps you use practical tools to strategically choose your communications style when leading and working with others.

EISA360_ThumbnailEmotional and social skills impact performance. Emotional intelligence can help facilitate activities such as decision making, building stronger empathic relationships, communicating a vision, and staying resilient in emotionally challenging situations. Learn more about your strengths and challenges and develop an action plan to move towards the goals that are important to you.

Simple off-the-shelf solution to improve and expedite candidate selection in your hiring process. Cost effective tool for volume screening.

Make informed hiring decisions and avoid expensive hiring mistakes. This in-depth assessment helps to measure a candidate’s fit to the job and the organization. The report provides a hiring recommendation, behavioural interview guide with questions to focus on, and a method for making a hiring decision using a combination of the assessment and interview results.  Includes 1 hour debrief w/Candidate, 2 hour debrief and interview coaching with the hiring manager.

Offers an expansive, holistic, and unparalleled view of your current or emerging leaders and the associated organizational challenges and impacts.


The Challenge Report describes how leaders are likely to interpret the world and treat subordinates while under stress and pressure. The Challenge Report predicts career-derailing behaviors that interfere with the ability to build a cohesive and high-performing team. Manage these performance risks before they impact your career and organization.

The Potential Report outlines your day-to-day leadership style, describes behaviors typically associated with that style, leadership competencies, and comprehensive development recommendations. Includes a two hour debrief with your coach to develop your action plan.

The Values Report explores the core values and goals that ultimately drive a leader’s behavior, aspirations, and expectations about life. What people value determines how they will lead; this determines the kind of environment a leader will create and the sort of organizational culture in which the person will do the best work.

Kolb_LSI4Your learning style influences your level of learning success. Knowing how you learn and how you relate to the world can help you make smarter choices, get your point across to a diverse audience, build better presentations, teach or train others using all learning styles.

The Leadership Practices Inventory (LPI) is a first step to reaching your personal leadership best. It enables individuals and organizations to measure their leadership competencies and act on their discoveries. Leaders will gain deep insight into how they see themselves as leaders, how others view them, and what actions they can take to improve their effectiveness.

MBTI helps individuals learn about themselves and their preferences. In a group, this instrument identifies valuable differences between people that can be the source of much misunderstanding and miscommunication. When debriefed along with real work, your group will put their new skills to work immediately.

Thumbnail-Org_Health_Report_SampleThe Organizational Advantage Report provides an assessment of the relative health of your organization or group.

A healthy organization is one that has clarity over confusion and politicking, and high morale and productivity over unwanted turnover and wasted efforts. Most leaders would not dispute the power of these qualities and most leaders would love his or her organization to have them. Unfortunately, most of us struggle with how to make this happen. This short and simple survey is a great place to start.

Clarity of personal values matters greatly to being creative, motivated and committed to our workplaces. Includes a one hour debrief with a coach to understand your espoused values versus your values in action and find a path through the dissonance.
TKI assesses an individual’s behaviour in conflict situations. Your score indicates the repertoire of conflict-handling modes you use in the different conflict situations you face. This awareness helps build confidence as you learn practical ways to match your approach to the unique situation.

Discover your DiSC management style and learn how to adapt your style to manage, motivate, direct  and develop your staff based on their own DiSC styles.

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